Images of the heart

Project name
Images of the heart, interactive exhibition

Date
Preparation: 2004
Design: 2005

Locations
December 2006 – December 2005. Jövő Háza Exhibition, Budapest
February – June 2007. Zsinagóga Gallery, Eger,
October – November 2007. Expo Center, Pécs,
May – June 2008. Gyermekek Háza, Győr,
December 2008. Galerije Progres, Belgrade

Size
Original exhibition: ~500m2
Travelling exhibition: ~250-300m2

Client
British Council Hungary
Sponsor: Millenáris Nonprofit Ltd. (formerly Jövő Háza Centre)



Staff
Scientific patrons and participants
British Heart Foundation, Prof. Robert H. Anderson, patron
Gottsegen György National Institute of Cardiology (GOKI), Paediatric Cardiology Centre, Károly Lozsádi, Dr., patron
Gottsegen György National Institute of Cardiology (GOKI), Paediatric Cardiology Centre, László Király, Dr., concept; scientific associate
Semmelweis Medical History Museum, Benedek Varga, medical history associate
Hungarian University of Fine Arts, János Sturcz, fine arts curator
Museum of Ethnography, Erika Koltay, ethnographic associate

Designers:
Medence Csoport, András Gross, director, installations
Oximoris works, József Tasnádi, graphics, animation, CD programming

Co-designers:
Tóbiás Terebessy
Antal Bodóczky
Gergő Magyar
Bence Buczkó

Short description
The British Council, UK’s cultural institute presented its own developed installation within the frame of the vast scientific and cultural project named Jövő Háza. The installation combines science and art using the new approach of connecting human heart and mind, or rather emotions and intelligence.

The exhibition consists of three parts. The first one interprets different sights about heart and circulation from the fields of cultural history and philosophy. In the second part information

are presented about two different topics which are strongly connected to each other: by watching a film the visitor comes to know heart operation, on the other hand he/she will be provided with information about heart “maintenance” and healthy lifestyles. The third part presents heart from an aesthetical point of view. The Valentine heart, well known throughout the world is presented in this part together with its traditions and practices, and information regarding to their origin and formation. It is also this part where the visitor can find an interactive love altar which has a similar appearance as a classic altar, but contains typical market games at the same time.

Subjects of the exhibitions are as follows:
(1) Cultural history
(2) Anatomy
(3) Structures
(4) Healing, imagery
(5) Lifestyles
(6) Symbolism
(7) Uterus-installation

The three parts of the exhibition can be considered as stations of a dramaturgic course. There are overlaps between the different parts as they follow a linear path referring back to each other thus enhancing the experience. The visitor follows the way of blood circulation getting known with diverse subjects.
An ensemble of science, education, culture, and entertainment is brought into focus.
Main aspects of the exhibition are interactivity, involving visitors as active participants, and application of entertaining education. Original languages of the exhibition are English and Hungarian.

A Multimedia CD-ROM contains a database of the exhibited materials and additional information about the topic. This CD can be taken home as a catalogue, otherwise the different parts are also available directly on the exhibition.